TFW Sales actually uses the content you made for them. Weve all been there. Marketing publishes an absolute masterpiece. Sales keeps using a crusty pitch deck that hasnt been updated since God knows when. And its not because theyre stubborn I know the marketers amongst us may feel differently here, but hear me out. Its because the content wasnt built for the conversations theyre actually having. The same two or three objections come up on every discovery call. Deals keep stalling in the same place every time. But instead of creating content for those moments, we build for traffic. Or trends. Or what looks good on the website. And obviously, if content can rank, look polished, and get LinkedIn reactions,...
