There is something about a tiger that gets me every time. And, I am not alone. These three may look cute in the photo. In the flesh, or fur, they are a different proposition altogether. Powerful. Beautiful. Inspiring. That, I think, is the ultimate fascination. Their understated superiority makes us love them even more. And so it is with brands and the products they describe. Nothing confirms you made a superior choice like a product that over-delivers on an already convincing brand promise. Which is why, right now at Supernova, we are intently building our next app. People tell us they love our sticky, positive, burning bright brand name. And that our unique product design helps them feel good. It...
