Yesterday I got overwhelmed. I watched Bieberchella and walked away with 8 content ideas. And then — somewhere between the nostalgia, the stripped-back set, and the internet losing its mind in real time — it actually helped me further refine and define what Trove is. Trove is a media brand built on the belief that the internet doesn’t have a content problem. It has a curation problem. Every major cultural moment generates an enormous amount of great content — across fan accounts, media outlets, social platforms. But it’s scattered, unorganized, and easy to miss. Trove finds the best of it, surfaces it, and gives it context. Less content creator, more trusted editor. The curation is the creative act. Bieberchella was...
