A hypothetical branding project, made purely for fun. The brief I gave myself: an old money wedding planning company that feels warm, deep, and very, very tropical. It all started with a plum and olive green colour palette I couldn’t stop thinking about. I was torn between using it for a wedding brand or a flower company, but once I paired the two with butter yellow, the whole thing felt ethereal. Wedding planning won. No strategy, no client, no constraints. Just colour combinations, a logo, and seeing how far a mood could carry a brand. Projects like this are how I keep my eye sharp between client work. Sometimes the best branding ideas start with a palette you can’t get...
