When I joined Atticus as Creative Director, the brief was to create a brand story. But the brief quickly evolved. With it came a new title: Head of Brand. The ask was to own brand and marketing together, and consider them two sides of the one coin. To directly influence revenue, in a brand-led way, and do it globally. Up until this point, Atticus had grown organically through word of mouth, along with minimal marketing activity, a few LinkedIn posts, and some pull-up banners at conferences. But now that the company is attempting to push growth further, that won’t work anymore. Now we are building something more confident, holistic and well-rounded. Marketing will become an actual lever across multiple markets...
