Contract available! Most global brands are asking the wrong AI question. It’s not build vs buy. It’s what’s actually worth owning internally as a creative content engine? – Build what makes you different – Buy what makes you faster If it’s: Your secret sauce → BUILD Table stakes → BUY The smartest brands right now are not choosing sides. They’re playing both. Simple, but not easy. If your competitors can buy the same tool as you… it’s not your edge. Your creative, your story, the way you use all the tools available to piece together something special is the win. Excited to be building the magic and leading the Creative Tech Team at Expedia with great creative minds – a...
