A pattern Im noticing in performance marketing hires right now: Companies arent just looking for people who can run ads anymore. They want people who can work with automation, not be replaced by it. The brief is shifting to: Things hiring managers are asking for more and more: Can you make sense of the data? Can you guide creative direction? Can you spot the gaps? The platforms are getting smarter but they arent replacing human thinking which is becoming more of a focus when hiring. Companies that embrace AI are using it every day and hiring marketers who are working on automation and exploring new ways to use AI to boost performance. Despite all the negative talk around AI replacing...
