What the first PMM on this product line does in 90 days. Learns the product at the level the engineers discuss it, which is the part that disqualifies most candidates before they start. Talks to the paid POC customers in e-commerce and fintech and comes back with the words they use rather than the words the company uses. Writes the positioning for a category with no name, then defends it with the chief product officer, the chief architect and the co-founders. Ships the first real sales kit. Pitch deck, one pager, battlecard, objection handling, demo narrative, written personally. Runs a launch end to end across product, sales and marketing, then reports what it actually did. Requirements to get that far:...
