Nike Air Huarache Ultra: Elevating Brand Storytelling through Visual Manipulation Hi everyone! I’m excited to share my latest conceptual project for Nike. The goal was simple: Take a high-performance shoe and place it in environments that match its energy—from premium malls to the neon streets of Times Square. What I focused on in this project: * Lighting & Shadows: Creating realistic depth to make the product pop in any environment. * Material Details: Highlighting the mesh texture and engineering that makes this shoe iconic. * Mood Setting: Designing multiple mockups to show how the brand looks in different global markets. As a Graphic Designer, I help brands turn simple product shots into premium visual experiences that grab attention. Looking for...
